Avoid first-person plural

First-person plural, which often uses the pronoun we, can feel like a daunting corporate presence, the opposite of a modern voice.

---

It's OK to use phrasing like "we recommend" if it helps you avoid awkward phrasing like "it's recommended", but write around it if you can.

Try to keep the focus on the customer, not on yourself.

👍 Correct code for this rule:

Select the people you want to give permission to.

We'll verify their identities before opening the document.

In September, we took a major step forward in introducing the new version to our enterprise customers.